You have to add value to every touchpoint with your customer for them to engage with your content. Interests target people based on the types of content they regularly engage with. Your apple pie recipe ads would most likely be served to people who have an interest in baking or preparing for Thanksgiving. For these campaigns, you set a maximum cost-per-click — which means you are only charged when people click through your Promoted Pin to visit your website.
- The second you re-pin it to other boards it is a re-pin.
- That means more often than not, people who use Pinterest have a disposable see more information income.
- Pinterest chooses pins from each of these three pools to display in your Smart Feed.
- I told her right then and there that I’d gladly help her in any way possible.
While audiences can give you some real wins, targeting your ads by keyword – especially if you have a retail store, is a great way to display your Pins seen to a large number of potential buyers. Ignoring keyword targeting could keep you from getting the impressions you need to get the clicks and sales you’re looking for. For example, if you sell cars, share content about upkeep or car accessories. Alternatively, if you’re running a Pinterest page for a coffee shop, try Pinning playlist ideas for people to listen to while they work. There is plenty of content available to curate for your audience’s benefit.
Your followers will want to see fresh content from you. It doesn’t matter if you’re using a scheduling tool or pinning natively on Pinterest, all content is treated the same. If you’re using a scheduling application, you don’t need to worry that your content will be served up less frequently. and click on hashtags within pin descriptions, so they are using hashtags to discover fresh content both ways.
There are various types of content that perform well on Pinterest, so we’ll take a look at the different formats and how best to use them. The household income statistic is crucial because it suggests Pinterest attracts users with a higher disposable income. This is reflected in additional data from Pinterest for Business which shows that “pinners” are more likely to spend on everything from food to luxury goods. Many businesses have the potential to get meaningful results from Pinterest, especially online stores selling physical goods that can be photographed.
Select Your Promoted Pin
By introducing your products using expert content creators, you’ll have curious eyes ready to learn more about what your brand is all about. It’s hard to argue with the 2 million users saving Shopping Pins (AKA product-related pins) to their personal boards. Pinterest is a platform that visually represents your brand. You want your boards and pins to connect with your brand’s story. Your brand’s story embodies your mission and core values. Your story helps create a connection with your target audience, and you want that to carry over to your content marketing platforms.
They used to occupy space or 3-7 normal sized pins and I didn’t find this fair. Since Pinterest takes distribution away from the big group boards, I can tell that you naturally will redirect the majority of your efforts to building your own boards. Pinterest reps explained that group boards should be only used for collaborations on “projects”.